![]() However, it’s only more recently that she began her career as the perky Progressive car insurance woman. Flo, the often loved but sometimes hated Progressive Superstore cashier, is portrayed by Stephanie Courtney.Ĭourtney has been an actress for well over 20 years. Wondering who the woman that plays Flo in the Progressive car insurance commercials is and why she’s all over their commercials? Lots of different companies have spokespersons that help deliver a message, but not all of them become memorable.įlo the Progressive commercial woman has become one of the most memorable characters captivating people nationwide. Not quite a mascot and more of a face for the company that customers can easily identify, Flo is similar to the Geico gecko in that way.Flo is one of the icons created for Progressive to sell their insurance, and she’s now widely known.In addition to car insurance, Progressive offers coverage for boats, houses, and other vehicles including snowmobiles.Looking for Commercials? Check out what we’ve put together so far. Wondering if Flo & Progressive can provide you the cheapest car insurance rates? Check out compare car insurance rates from tons of different insurance carriers, including Progressive! View the New Progressive Insurance Commercial Without FloĪ bit different, but also familiar… View ’s Commercials The element that ties them all together is the use of the apron, which has been a signature part of Flo’s look from the very beginning. ![]() Both the name of the campaign (“Apron Projects”) and the imagery of the ad directly tie in to the famous spokesperson. It should also be noted that the campaign, while not including Flo the Progressive Girl, it does reference her. If it does, we can expect to see more of these types of ads in the future-but Progressive’s Flo will continue on until she loses her grip on her target demographic, which doesn’t appear to be any time soon. It’s possible that the new ads will have a similar effect on Millenials. That said, Flo from Progressive has struck a very strong chord among a large group of consumers and she’s definitely a driving force for Progressive. At some point a company will rebrand and, in the process, they often get rid of or alter their spokesperson or mascot. Speculation on the Continued Existence of Flo the Progressive GirlĪll Spokespersons have a finite lifetime. In the new Progressive ad the voiceover is actually done by Sean McBride, the Senior VP and Creative Director of Arnold Worldwide-the agency responsible for inventing Flo the Progressive Girl. One major difference lies in the fact that both Allstate and Nationwide employ celebrity voice-overs in their campaigns, while Progressive does not. Both Allstate and Nationwide have launched their own “soft” ads that match the same model as Progressive’s “The Thread” campaign. ![]() Progressive isn’t the only company taking a more holistic, personal approach to their marketing efforts. Other Insurance Companies Are Doing This Too The company hopes that when viewing these ads and the accompanying website, their target audience will see a company of substance instead of a thirty-second bit of entertainment focused solely on selling a product. ![]() The website will showcase the other group’s efforts while reinforcing that the values that drive them are values shared with Progressive. Progressive, instead of focusing in on their own employees or corporate efforts, will be featuring organizations and other companies who share their values on a special, dedicated website. They’ve instituted an outreach and recognition campaign they’re calling “ Apron Projects”. ![]() This TV spot isn’t the only thing that Progressive is doing to reach Millenials. In order to establish this position, Progressive introduced their newest commercial, titled “The Thread”. The idea is that Millenials will engage more with a humanized brand with which they share something in common. They want to show that the company behind Flo is made up of ordinary, hard-working, and honest people. Progressive Addresses Millennials in New TV AdĪccording to a statement made by Progressive, which was reiterated on Adweek’s website, their goal now is to connect with Millenials by showing the humanity of their company. That said, the company is adjusting its strategy when it comes to how they make commercials and who they’re making their commercials for. She’s a key branding element for the company, so it makes sense that Progressive wouldn’t just drop her like a hot rock. Statements from the company have made it clear that they have no intent to remove the insurance marketing icon that rocketed them to the top of the insurance ladder. ![]()
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